Selected Projects

January 2010

Ipanema Flip Flops, Website: Made at Birch Studio Ltd

Ipanema Flip Flops [1] Ipanema Flip Flops [2] Ipanema Flip Flops [3] Ipanema Flip Flops [4]

During my work placement at Birch Studio I was involved in the development and design of a new minimal, clean and user friendly interface of the Ipanema Flip Flops website representing a colourful footwear brand from Brazil.

www.ipanemaflipflops.co.uk

November 2009

Avanscena, School of Stylists in Moscow: Website Design

Avanscena [1] Avanscena [2] Avanscena [3] Avanscena [4] Avanscena [5] Avanscena [6] Avanscena [7] Avanscena [8]

The new website for Avanscena, school of stylists in Moscow, is a continuation of the whole identity redesign done by myself in 2008. It is due to launch later this year.

July 2009

Celebration of July, Exhibition: Poster

Celebration of July [1]

Celebration of July is a poster collective exhibition displaying thirty-one A1 posters representing one particular day of July as experienced individually or in a historical context. This poster commemorates the birth of Richard Buckminster Fuller on the 12th of July 1895.

June 2009

5:1 Show, London College of Communication: Organization & Curation

5to1 [1] 5to1 [2] 5to1 [3] 5to1 [4] 5to1 [5]

5:1 Show was a graduation degree exhibition which took place at London College of Communication in 2009. The exhibition included projects from over 200 final year students representing 5 distinct specialist pathways within the Graphic Design course. I have been involved in organizing, curating and managing the whole show alongside a few fellow students.

May 2009

Personal and Professional Development: Report Layout

Personal and Professional Development Report [1] Personal and Professional Development Report [2] Personal and Professional Development Report [3] Personal and Professional Development Report [4] Personal and Professional Development Report [5]

Personal and Professional Development Report seeks to summarize the work which has been undertaken in the final year of my degree at London College of Communication.

April 2009

Book of Hours: Book Design / Cyanotype Experimentation

Book of Hours [1] Book of Hours [2] Book of Hours [3] Book of Hours [4]

Book Of Hours acts as a 24 hour observation and documentation of passing time recorded in London during late spring 2009. Taking sunlight as a primary source of time measurement I have combined a sundial system and a cyanotype process to capture a movement of the sun within a book.

February 2009

2012 Olympics: Letterpress Book, Animation

2012 [1] 2012 [2] 2012 [3] 2012 [4] 2012 [5] 2012 [6] 2012 [7]

2012 is an on-going project debating the costs of the upcoming London Olympics. Two pieces of work — a letterpress flip-book and a moving image piece based upon it — explore the 2012 Olympics' budget that has tripled from the initial bid in only three years.

This project introduces a contemporary approach to traditional letterpress technique through using it as a medium for creating a moving image piece. It has been published in Creative Review's monthly supplement Monograph in March 2009 & Ultra Bold No.6, St. Brides Library's magazine in August 2009 as well as been exhibited at the St. Bride Library event ‘Letterpress: A Celebration’ in November 2008 and ‘The Changing Face of Letterpress’ exhibition in March 2009, and recently shown at the College Art Association Annual Conference in Chicago in February 2010.

See the 2012 animation on Vimeo

October 2008

Onedotzero Cascade, First Student Workshop: Concept Development, Presentation

OneDotZero [1] OneDotZero [2] OneDotZero [3] OneDotZero [4] OneDotZero [5] OneDotZero [6] OneDotZero [7] OneDotZero [8] OneDotZero [9]

Onedotzero: Cascade has provided a unique opportunity for me to collaborate with cross disciplinary students from other universities as well as work alongside practitioners from architecture, interiors, moving image, graphic design, interactive design and illustration in order to discover how to take advantage of the potential of each discipline within the group.

During 7 days of workshops in the P3 space underneath Westminster University Group 2 including myself and five other students have produced a collaborative project exploring the transience of the urban experience. Alongside participating in project concept development I was responsible for putting together a final presentation held at the BFI Southbank in November 2008.

July 2008

Avanscena, School of Stylists: Identity, Branding, Promotional Materials

Avanscena [1] Avanscena [2] Avanscena [3] Avanscena [4] Avanscena [5] Avanscena [6]

Avanscena is a well established trend-setting school of hair design, make up, nail design and body art in Russia. It was long in need of a new bold identity representing the school's four pathways and creating a new memorable look. Promotional leaflets stand out among the competitors accomplishing the main aim of attracting students. Worldwide recognised terms, e.g. make up, body art, are an integral part of Avanscena's identity that open the school's perspectives to the international market.

May 2008

'Hello My Secret Is', Desire Lines Exhibition: Collaborative Project

Hello My Secret Is [1] Hello My Secret Is [2] Hello My Secret Is [3] Hello My Secret Is [4] Hello My Secret Is [5]

'Hello My Secret Is' is a collaborative project undertaken as a part of the Desire Lines exhibition at the Sassoon Gallery in South London. Everyone entering the exhibition space has been asked to reveal a secret hidden in one of the numbered envelopes. Polaroid photographs of the participants wearing a chosen secret gradually replaced the wall of hidden secrets.

August 2007

Design Vocabulary (Retrospective): Book Design

Design Vocabulary (Retrospective) [1] Design Vocabulary (Retrospective) [2] Design Vocabulary (Retrospective) [3] Design Vocabulary (Retrospective) [4] Design Vocabulary (Retrospective) [5]

Retrospective is a book compilation exploring all exercises, workshops and outcomes from the first year of Design Vocabulary discipline on the typo/graphics course at LCC.

February 2007

Volvo: Student Calendar Project

Volvo [1] Volvo [2]

Volvo Calendar is a student project aimed at the official Volvo representative company in Russia who was looking for a new promotional medium that would introduce a new range of cars alongside recognized values of the brand. This project was undertaken during my Moscow degree.

March 2006

Moschino: Student Promotional Posters

Moschino [1] Moschino [2]

Moschino Live Accessories is a student advertising campaign for a chosen brand. Being always fascinated by Moschino's unique bold and humorous style I have created a series of posters for their accessories range. This project was undertaken during my Moscow degree.

January 2006

Bombs Do Not Kill The Famine, Competition: Poster

Bombs Do Not Kill The Famine [1]

Bombs Do Not Kill The Famine, a quote from Fidel Castro's speech, has become an idea for an international socio-political poster competition in 2005, organized by Organization of Solidarity of the People of Asia, Africa and Latin America (OSPAAAL). This poster was exhibited at Pablo de la Torriente Brau Culture Centre on Cuba in 2005.

Contact / About

+ 44 (0) 7942 247 713

Varvara Zaytseva is a graphic artist currently living and working in London, UK. She studied graphic design at the London College of Communication (2006-2009) and the Moscow State University of Industrial and Applied Arts (2002-2008). Her work has been featured in a number of publications as well as exhibited in London and abroad.

Varvara has worked as a freelance designer since 2007 and has recently become an associate lecturer on the BA Moving Image and Interactive Design course at the London College of Communication. She is open to new and innovative projects including collaboration and organization of such. Varvara also runs a joint blog J:V which acts as a record of all the interesting things that catch her eye.